The Bridge Blog
Inside Out or Outside In?
Over the last year I have seen two design firms offer contests where the winners get a brand. You can argue about how smart the general strategy is but the issue I see is what it says about the service we provide. It lowers a brand to a door prize, a “thing” someone can win and gain value from. Continue Reading…
Does Money Solve the Problem?
It’s amazing how many people still think of Super Bowl commercials as the zenith of marketing. Companies wistfully dream about a world where they have bags of money with which they can buy these exclusive commercial spots and all their troubles would go away. Continue Reading…
Sweet Necklace
This one if for everyone out there that loves Herb Lubalin and ginormous necklaces. I mean, does it get more perfect than this? If you want your very own one of these bad boys you can find it on Etsy.
Design is so Simple
Design is the method of putting form and content together. Design, just as art, has multiple definitions; there is no single definition. Design can be art. Design can be aesthetics. Design is so simple, that’s why it is so complicated.
– Paul Rand
Good Design vs. Effective Design
Back in the Spring we had designed a billboard for our client PT Solutions. I made sure that we adhered to “the rules” for the project and did not let it turn into a brochure. Large type, simple message, letter spaced text were all used. The thing was, once it was installed, viewers said it was hard to read. Continue Reading…
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