The Bridge Blog

Why Crowdsourcing Design is Wrong

The whole concept behind crowdsourcing design is so flawed that it’s amazing that people in the our community have continued to kick this around. It’s as if designers think the only alternative to a flawed system (agencies + project work) is another massively flawed system (crowdsourcing.) Continue Reading…

Welcome: Heart Screens for Teens

Bridge Creative is pleased to announce that we will be creating a SpringBoard Marketing System for Heart Screens for Teens beginning in January 2010. The marketing system will focus on helping teens and schools understand how Heart Screens for Teens can help them potentially save the lives of their student athletes. Continue Reading…

Airtight Sites?

I used to hate having requests for changes on a web site after we had finished it. Really, does anyone like requests like this? If we defined the perfect client and the perfect project we would upload a web site and not hear from the client again until there was a nice sized addition to be made. But, is this the best way to work? Continue Reading…

Client Driven vs. Process Driven

I spent a number of years frustrated with my path as an owner and designer. Stepping back now I can see that it was due to how much client driven work I had. Design Monkey is a word we use around here to describe the function of just pushing pixels and dancing when the client says dance. Continue Reading…

Something Fabulous Inside

The whole world is like an Advent calendar. You have to open up every door. And just maybe there’s something fabulous inside.
–  Michael Cronan

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