Digirad
Digirad makes healthcare convenient by delivering direct to point-of-service healthcare to thousands of providers across the country.
Digirad Website
The Digirad website serves as a hub for all of their inbound marketing efforts. The site leverages WordPress to power their blog and site content. As a publicly traded company, Digirad also uses the site to communicate with investors and a nationwide team of employees.
INTRODUCTION TO MOBILE DIAGNOSTIC IMAGING
Mobile diagnostic imaging is a core service provided by Digirad. Bridge Creative developed the Introduction to Mobile Imaging as a content offer for prospective customers.
Written by our team, the guide contains tips, information, and suggestions for physicians considering mobile imaging. Since it’s launch, the offer has created hundreds of new leads, prospects, and contacts for the Digirad team.
Content Marketing Program
The Bridge Creative team publishes a new blog post on the Digirad site each week. These articles create a significant source of inbound traffic for Digirad.
200,000
Total page views in 2017
100%
Increase in page entrances from the blog. Year over year results.
600+
Leads created from inbound marketing efforts in 2017.
Bridge Creative’s content marketing program, designed specifically for Digirad, has resulted in remarkable growth. The blog articles were responsible for over 43,000 unique visits and resulted in over 200,000 total visits to the Digirad site.
Cardiac Monitoring Inbound Marketing
The Physician’s Guide to Getting More from Cardiac Monitoring is a premium content offer designed to promote Digirad’s cardiac monitoring service. Bridge Creative developed the offer as a way to leverage the tremendous amount of traffic that was being generated from our content marketing efforts around cardiac monitoring. The guide has been downloaded 500+ times and is a vital tool that connects the company with prospective physicians before the buying process begins.
Nuclear Cardiology Benchmark Report
The Nuclear Cardiology Benchmark Report is an interactive tool developed by Bridge Creative. Our development team utilized WordPress, Gravity Forms, and Gravity PDF to create a web-based questionnaire that produces a custom designed report complete with dynamically generated charts and graphs.
Using information from the industry’s largest cardiovascular-specific database, we worked closely with Digirad to develop the logic and scoring criteria for the report. The tool serves as a highly informative resource for Digirad’s target audience.
