Georgia's Own Credit Union is one of the largest credit unions in the state of Georgia. Since 2007 we have worked with their marketing department to create everything from interactive marketing campaigns and videos to print materials and apparel.
Bridge Creative, along with Summerset Productions, produced the "HORSE" commercial for Georgia's Own. Chuck Dowdle, a fixture on Atlanta TV, agreed to be a spokesperson for the credit union and we were looking for a fun way to introduce him as the spokesperson.
I Am Georgia's Own
Bridge Creative created the iamgeorgiasown.com web site as a way to add an interactive element into the Chuck Dowdle commercial campaign. The site allows members and fans to share their stories about how Georgia's Own has helped them in their life.
The marketing team then will select one of the stories and develop the next commercial around that member. It was a great way to connect and communicate with the membership.
iPhone Locator App
Bridge Creative worked the team at WanderWorx in Colorado to design and produce the Georgia's Own Credit Union locator app. The app displays the closest branch and ATM location and is the first step in what will be a full featured banking app.
Mother's Day Campaign
The Georgia's Own Mom campaign was developed as a fun way for members and the public to send an E-Card for Mother's day.
Bridge created an ad which aired to raise awareness of the campaign and, since it's launch in 2008, the site has seen thousands of cards delivered.
Bridge worked with Summerset Productions create the "LIFE" commercial for Georgia's Own. Shot over two days and using a mix of stop-motion animation, green screens and live action, the spot communicated how Georgia's Own is there for members during all phases of life.
What We Do
Bridge Creative is a branding + design firm that mixes marketing, creative and interactive to help our clients grow.