It’s amazing how many people still think of Super Bowl commercials as the zenith of marketing. Companies wistfully dream about a world where they have bags of money with which they can buy these exclusive commercial spots and all their troubles would go away.
But even with loads of cash would that work? Would that really fix the core problem? If you had all the money in the world would that help your marketing or hurt it?
If the answer is not clear then you should consider looking at the problem from a different point of view. When the money associated with buying the media is not a barrier to reaching a group of prospects then the field is wide open. Stop letting money stand in the way of being creative about how to proactively about reach your market.