The Bridge Blog

Does Money Solve the Problem?

It’s amazing how many people still think of Super Bowl commercials as the zenith of marketing. Companies wistfully dream about a world where they have bags of money with which they can buy these exclusive commercial spots and all their troubles would go away. Continue Reading…

Airtight Sites?

I used to hate having requests for changes on a web site after we had finished it. Really, does anyone like requests like this? If we defined the perfect client and the perfect project we would upload a web site and not hear from the client again until there was a nice sized addition to be made. But, is this the best way to work? Continue Reading…