The Bridge Blog

Now What?

So you have a logo. Great. Maybe you got it from 99 Designs or maybe you hired Wolff Olins to do it. The big question is – now what? Design firms often view the moment you are handed the logo as the end of the project/engagement until the next big piece of work is needed but that’s a wrong way to look at it. Continue Reading…

On Designers and Juggling

I’ve been reading through Seth Godin’s new book, Poke the Box, and have really been inspired by the topic and how it is presented. I think there could be five or six posts out of this book alone. The one I want to start with first is his take on juggling and how it relates to designers today. Continue Reading…

The Next Job

For a project based firm to run smoothly you almost always have to be looking for the next project before you finish the ones you have in house. Because you are trying to build a monthly billing total with little bricks it takes lots of them and they run out in weeks or months – not years. Continue Reading…